https://www.kinseyjanke.com/about daily 1.0 2024-11-12 https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/293f3bc1-7338-4155-8871-d59b5b9b4436/IMG_9905.JPG https://www.kinseyjanke.com/contact daily 0.75 2026-04-02 https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/678ec8c6-bd64-4cda-9edc-9322b6f4172f/IMG_2793.jpg https://www.kinseyjanke.com/career-path-1 daily 0.75 2026-04-02 https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/6d97d2dc-d03e-46fa-828c-15f790231fa9/IMG_2796.JPG https://www.kinseyjanke.com/work daily 0.75 2026-03-30 https://www.kinseyjanke.com/work/content monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/a3c33313-a915-42fb-9b60-cb23788b5225/EVgyzBTWkAEdmv-.jpg work - content | organic #BoltsPets | A content series I developed during the height of COVID. Without having games to play, we were tasked with finding ways to continue engaging our fanbase. I reached out to many of our players in Tampa and had them or their spouses send us photos of their family pets, complete with names, breeds, ages, and fun facts, for us to then share on the Lightning social pages. During its short run, it became something our fans looked forward to as well as a way to connect them to our players while our season was on hold due to pandemic. A fun bonus was that as it gained traction online, players started reaching out to us in order to be featured if I hadn't already contacted them! https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/2b8b7c71-06d9-4554-84c0-d92562654796/DY5d6prW4AEWCd2.jpg work - content | organic Getting to create billboard art | The Lightning owned the rights to a highly visible billboard in the South Howard neighborhood of Tampa. As a marketing department, we were continually tasked with coming up with the idea or art every time we needed to switch out the creative. During a brainstorm ahead of the 2018 Stanley Cup Playoffs, I pitched the idea of going simple: Instead of creating something from scratch when our playoff look wasn't ready yet, why not just mimic the NHL standings page and place an "x" in front of our name, signifying that we were officially playoff bound? Short, simple, and to the point. It got buy-in and soon it was brought to life in the biggest way possible. https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/8bf284b1-8561-4873-b241-152adff3211f/EIy0FwOUwAEHv9t.jpg work - content | organic 2019 NHL Global Series | The Lightning were invited to the 2019 Global Series, held in Stockholm, Sweden, alongside the Buffalo Sabres. I was lucky enough to travel overseas with the team and spent the week covering the event on the ground. In a moment of total serendipity, the musician behind the team's win song that year, Yung Gravy, happened to be touring nearby. Having already established a relationship with him earlier in the season, I arranged for him and his manager to come to our open practice and skills competition that day, bringing him to the locker room afterwards to meet some of the players. Before he left, Lightning forward Mathieu Joseph recorded a video with Yung Gravy live from Stockholm for us to use on our social channels. https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/7e78da05-1837-4ca6-86af-ab76c69f7104/Screenshot+2024-08-23+at+5.48.20%E2%80%AFPM.png work - content | organic Social room on Media Day | For the first time in my hockey career, I directed/produced a social media room at the Panthers' 2023 media day ahead of the 2023-24 NHL season. I was decently nervous going in as I historically have spent media days doing photo and video coverage of all the goings on, but it ended up being one of the most rewarding and fun days ever. As a team, we came up with a handful of ideas that we then turned into their own mini series: Would You Rather, Fishing for Compliments, Never Have I Ever, and Guess the Emoji. Tons of learnings for next time but I'm incredibly proud of how everything turned out and was so excited to bring fun, fresh, and new content to Cats fans while showing off our players' personalities and friendships with each other. It was a massive team effort between our social team, video team, and motion graphics designers, and allowed everyone to really have fun on a project and then see the engagement from fans reward their hard work. https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/1c1f4b10-f96c-4a45-9e45-84c64cfa94f2/GLjp3bNWAAARGUI.jpg work - content | organic Milestone Polaroid project | Ahead of the 2023-24 NHL season, we wanted to re-envision how we celebrated player milestones outside of the traditional videos, graphics, and articles. As the main traveling party member of the social media team, I spent the season documenting each "puck pic" (a player posing with the game puck that has his milestone written on it) not only on our DSLR camera, but also snapping a picture with our mini Polaroid. Once the player was satisfied with the photo, I had each of them write their name (no signatures! We wanted to see their actual handwriting) along with the date of said milestone. I worked with one of our designers to create a collage of all of them throughout the season which we then posted on our social channels as a recap. Once finished, each player got to take their Polaroid back to either store as a keepsake, five to a family member, or include with their puck as it got framed and memorialized. https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/b58c7b4a-6c91-4d1e-9063-a1d4189f8974/GNfV1_oWQAEqhbZ.jpg work - content | organic Turning moments into BTS content | In this era of social media, anything can be content and everything can turn into storytelling. Our media scrums balloon during the playoffs to include many more reporters than usual. At only 5'3" I would have to get creative with finding photo lanes to grab pictures of our players doing media avails. In this example, Panthers forward Steven Lorentz (standing at 6'4") passed me in the locker room and saw how I was struggling to capture a photo over everyone's heads. He asked if I needed help and when I said yes, he grabbed the camera from me and easily lifted it over everyone's heads. I showed him how to frame it, where to push the button to take the photo, and he ended up being absolutely clutch! https://www.kinseyjanke.com/work/copy monthly 0.5 2024-08-24 https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/cd1ebd32-ad88-49a6-a844-209a32253e15/Screenshot+2024-08-23+at+6.47.09%E2%80%AFPM.png work - copy & publishing https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/a3c13ef9-5863-407e-b43b-4eb4d1d1ccd4/Screenshot+2024-08-23+at+6.47.39%E2%80%AFPM.png work - copy & publishing https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/a7395706-ed3e-4a49-a187-1d99bee669a3/Screenshot+2024-08-23+at+6.48.13%E2%80%AFPM.png work - copy & publishing https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/fb9437ac-6d04-4581-b511-a249c50455a3/Screenshot+2024-08-23+at+6.46.57%E2%80%AFPM.png work - copy & publishing https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/e2179f22-89fb-4392-a7c3-e96bccc69a32/Screenshot+2024-08-23+at+6.47.20%E2%80%AFPM.png work - 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copy & publishing https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/babeebe6-2c9c-4327-b44d-2d303778274d/Screenshot+2024-08-23+at+7.11.15%E2%80%AFPM.png work - copy & publishing https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/be56c512-4c8a-4b52-8a56-001a917efe38/Screenshot+2024-08-23+at+7.11.24%E2%80%AFPM.png work - copy & publishing https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/d6fc2032-1992-4494-978c-c65d4b711afc/Screenshot+2024-08-23+at+7.11.30%E2%80%AFPM.png work - copy & publishing https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/fb40ee43-8477-429e-b565-cb10aa47ca8a/Screenshot+2024-08-23+at+7.11.39%E2%80%AFPM.png work - copy & publishing https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/4080bce2-e09b-432d-8407-4c6847d6cc71/Screenshot+2024-08-23+at+7.11.54%E2%80%AFPM.png work - copy & publishing https://www.kinseyjanke.com/work/photography monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/2bb1ebc5-83cb-4898-a061-4fd0e483f79e/EjRShQ_XgAENJl6.jpg work - 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photography https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/18f06f84-09b4-4d95-8438-b506c3369e9d/FLA21213.jpeg work - photography https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/02015946-c99d-4c92-8499-8a0d40aee9ec/FLA21292.jpeg work - photography https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/1345d556-a9e4-4c53-84c9-43a9cd07d34c/FLA21310.jpeg work - photography https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/33c99b38-48a7-46ee-aff1-97def68e14bc/FLA21408.jpeg work - photography https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/f9451b96-4a33-4dc6-8830-ec7e1aacf623/FLA21465.jpeg work - photography https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/47d18321-09ee-4f75-93e4-ed37d0988653/FLA21522.jpeg work - photography https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/d65bbb40-4a0b-420d-b781-64a1cf70a899/FLA22168.jpeg work - photography https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/3f9bace0-515d-4371-982b-fa42d9986827/FLA22593.jpeg work - photography https://www.kinseyjanke.com/work/sponsored monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/934efd3d-b81a-4891-b3f0-62a9b47c7008/FnqlyJBXoAE_eYZ.jpg work - content | sponsored Know Your Cats | A longtime partner, jetBlue was looking to refresh some of their assets and wanted a repeatable series that had players tied to it. With the rules in the NHL about partners and player imagery, we brainstormed some different ideas. What came out of it was our Know Your Cats series that we delivered on for jetBlue for three seasons. It was easy to get the information from our players – one year we did a survey via our team app, another year I simply asked the guys the questions myself after practices – and our creative team made new templates every year to display different answers that the players gave. A win for the partner in getting player-focused content, a win for the social team in posting branded content that fans engaged with, and a win for the fans in getting to learn fun facts about the team's star players. https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/9d049c83-7c22-4b97-bf24-a683c5894428/Screenshot+2024-09-13+at+5.59.27%E2%80%AFPM.png work - content | sponsored Mental Health Awareness Month | Every partner comes to the table with ideas, charitable causes, and a desire to engage with a club's fans in the most organic way. A big proponent for Solis Health Plans was mental health awareness and using our combined platforms for education and breaking of the stigma around mental health in our country. I suggested interviewing our team's Director of Sports Psychology, Dr. Derick Anderson, about his work with athletes and helping them through their own on or off-ice issues to make them not only better athletes, but better people. The two-part series shed some light on how athletes can and do struggle with mental health, how they overcome it, and how Dr. Anderson gives them tools to use. It was a new spin we hadn't previously taken for this kind of content and gave our fans a behind-the-scenes look at a part of the game not everyone is always aware of while also delivering on Solis' ask to help promote Mental Health Awareness Month. https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/9725c56e-105a-4d3d-9cfb-d3511190450f/GA8LV8QWQAAbxWo.jpg work - content | sponsored The Road Ahead | Not necessarily a unique idea in the world of sports, but one that I wanted to change up after it was sold to a new partner. Previous iterations of this graphic had read and felt more like a basic schedule graphic and could get lost when scrolling. Working with our design team, we created the highway sign imagery above and pushed relatively far out of our creative look in order to do so and make a usually boring graphic look a bit more dynamic as people were scrolling. Rolling this out as an asset for Fubo also helped align with their goal of having Panthers fans tune in to games using their platform and gave them a consistent piece of content throughout the season. We rotated players on each graphic (posted for road trips that had three or more games) to promote players on a hot streak and used this to remind our fans to continue tuning in even when the team was on the road. https://www.kinseyjanke.com/work/storytelling monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/fc8aa8c4-c7be-4e4a-bbf4-bcc37826e91e/Screenshot+2024-09-13+at+6.20.52%E2%80%AFPM.png work - storytelling https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/f6e73c4f-d856-42b8-a1d0-1f8dc2f43969/Screenshot+2024-09-13+at+6.21.07%E2%80%AFPM.png work - storytelling https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/f6be60c7-77e8-4011-97ac-1415fe90a4b7/Screenshot+2024-09-13+at+6.20.43%E2%80%AFPM.png work - storytelling https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/062db847-644b-4cf3-bad2-af6cc1751eec/Screenshot+2024-09-13+at+6.26.02%E2%80%AFPM.png work - storytelling https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/085c30d8-759c-46e4-ab26-e2b4784cf100/Screenshot+2024-09-13+at+6.21.36%E2%80%AFPM.png work - storytelling https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/a7b50087-7a03-4d67-a231-1941c3c53a89/Screenshot+2024-09-13+at+6.21.00%E2%80%AFPM.png work - storytelling https://www.kinseyjanke.com/work/branding monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/0329c59f-2c15-4831-b4ab-53efa6bdbe4c/Screenshot+2024-09-13+at+6.54.41%E2%80%AFPM.png work - campaigns & branding #TimeToHunt: The Panthers’ evergreen campaign that is now entering its fifth season. Our marketing team was tasked with creating a new catchphrase in 2021 and when a member of our team mentioned “time to hunt” one day after a meeting, we never looked back. Working on this and finding new ways to integrate it into our copy, content, and overall ethos has been a continued source of inspiration and pride. https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/2c8be928-1f8e-4b20-8cec-34776d2e93df/Screenshot+2024-09-13+at+6.54.29%E2%80%AFPM.png work - campaigns & branding Vamos Gatos: The brainchild of myself and the same coworker who thought of Time To Hunt (shoutout Nicole if you’re reading this ), Vamos Gatos began as a small initiative to acknowledge the Hispanic community that surrounds us in South Florida and has now grown into merch collections, takeover nights in-bowl, a corporate sponsorship entitlement asset, specialty jerseys, and a secondary rally cry for the fanbase. https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/c99b9128-126e-4527-bc32-96fa16a7b9b0/Screenshot+2024-09-13+at+6.54.18%E2%80%AFPM.png work - campaigns & branding Reverse Retro: A formerly annual campaign done by the NHL in partnership with adidas, we launched our Sun, Stick, & Palm jersey with a photoshoot on a yacht. Very South Florida! It was one of the best-received jerseys across the league and after we wore it for the last time on the ice, I led the charge in creating multiple pieces of content for a final send off. The example above is my personal favorite one – a player’s daughter was with us on shoot day and we gave her our Polaroid camera to capture content alongside our team. The results were more than we could have dreamed of. https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/be554273-9027-4715-9811-9654e1578f5e/IMG_7003.jpg work - campaigns & branding Vibing Panther: What started as a drawing by a fan for Kids Day turned into a rallying cry for a fan base, a merch collection, and a brand icon that represented winning, fun, and community. She first made her debut as the Panthers' Twitter avatar for Kids Day in 2021 and eventually morphed into a tweet after every win, a t-shirt line worn by players and fans alike, and a quirky piece of a non-traditional team's branding that reached local, state, and national media. https://www.kinseyjanke.com/work/talent monthly 0.5 2024-09-15 https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/f2ee7bda-66b4-496c-a5e6-c16ccfaaa3e4/IMG_9988.jpg work - talent relations https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/0a32ca4f-19f1-409f-977b-c7a858e8d1c1/IMG_9989.jpg work - talent relations https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/b6a7440b-9e51-44f7-b945-357e6d53b1e8/IMG_9990.jpg work - talent relations https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/9b610faa-0d4c-48fd-9ae3-dbd9bc574cf1/Screenshot+2024-09-15+at+4.32.43%E2%80%AFPM.png work - talent relations https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/62a2aeeb-21f6-41c9-8354-d813ed048469/IMG_9992.jpg work - talent relations https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/4867ab56-95c8-41a5-b87c-ab35ef9a6601/IMG_9987.jpg work - talent relations https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/130ef5e2-dfcb-4f62-a1db-4cde5a6fcdd0/IMG_9991.jpg work - talent relations https://images.squarespace-cdn.com/content/v1/66c8eeaa23454d0bcab14e9b/6f1d08c8-4c14-4edc-98c6-c1a0cfbef1ce/Screenshot+2024-09-15+at+4.33.19%E2%80%AFPM.png work - talent relations